Amar Ujala

Anuj Tyagi, Deputy GM (Media Solutions), Noida; Navjeet Kumar, Marketing Officer, Una, Himachal Pradesh; Mohit Sharma, Asociate Vice President (Marketing), Bharpur Singh, GM (Media Solutions) and Kanwaljit Singh, Sr. Marketing Manager (Media Solutions), Chandigarh; Sanjeev Rastogi, Dy Manager (Media Solutions), Meerut; Harpreet Kaur, Sales Manager, Mumbai; Himanshu Gautam, Business Head and Ashish Vimal Garg, Sr. Manager, amarujala.com, Delhi.

Amar Ujala began its journey from Agra a year after an Independent India was born in 1947. From a single-city newspaper to 19 editions, the Hindi daily sells about two million copies a day across seven states of Uttarakhand, Himachal Pradesh, Jammu, Haryana, Punjab, Delhi NCR and Uttar Pradesh.

According to IRS, it has more than 5 million readers. As one of its senior mangers informs us, Amar Ujala has 72 lakh followers on Facebook, 7 lakh on Twitter and 2 lakh on Instagram, which shows its reach and ability to influence its readers, particularly when its content could be tweaked as Pushp Sharma found during the course of this investigation. Sharma interviewed nine senior functionaries of the daily at Noida, Una in Himachal Pradesh, Chandigarh, Meerut, Mumbai and Delhi. One of the first senior functionaries to receive Sharma was Deputy GM Anuj Tyagi. Sharma briefs him on his agenda and asks him how best they can run the campaing on their print and digital platforms: promotion of Hindutva in the first phase and bashing of political rivals through Pappu jingles in the second. As part of the promotion of Hindutva, the journalist asked if his newspaper can promote speeches of Mohan Bhagwat on particular occasions on their digital platform.

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