9X Tashan

9X Tashan is one of the most popular Punjabi music channels. Part of 9X Media, founded by Indrani and Peter Mukerjea in 2007 and now acquired by Zee TV in 2017, is India’s largest music broadcaster operating six music TV channels and www.spotboye.com, a Bollywood news portal. With a weekly viewership of about 1.50 crore, 9X Tashan is undoubtedly a leader on its own right, and with this kind of reach, one can fathom the impact the music channel may have on its viewers if its content could be manipulated to promote a particular ideology. 

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